Have you been wondering if you should be using the “promote” feature on your Facebook fan page? I read a great article yesterday:
3 Strategies for Using Facebook's Promoted Posts
You can see in the comments that I used an idea from the article:Thanks for a great post. I've been wondering about the best way to use sponsored posts on my business page. Your suggestion to collect leads was just the spark I needed. I posted a link to my email newsletter signup with a photo of a free item that newsletter subscribers can get as an immediate download and asked for my fans to share with their friends too. I will be able to tell if it was worth my investment based on the number of new subscribers the paid post generated.
The newsletter link is pinned to the top and I am seeing my newsletter subscription rate going up and up. I only paid $5 for the sponsored post and now I’ve gotten the chance to get into more people’s inboxes, where they are more likely to connect with me. My view rate on the paid post was about twice what is normally is. I’m happy with the return on the $5.
This might be a good fit for you too!
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Have a good weekend!